Inimitable timeless style

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Elegance and practicality


Life pelle

The highest expression of BRIC'S fine workmanship


Be Young. Be BRIC'S

A new brand is prepared to redefine the concept of travel. B|Y has combined an urban style-inspired design with technological elements that are perfect for the most discenring travel.

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Torino collection

Cosmopolitan panache and contemporary design for a dynamic collection that is full of surprises.
Leather and hi-tech details are the hallmarks of the Torino collection.

Just waiting to be discovered

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